A taster of some of the briefs we’ve worked on…

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Helping the planet one bite at a time

Helped the Dove/Galaxy chocolate team at Mars to find the right social responsibility platform that fits its brand ambitions and delivers against a genuine sustainability need.

Making chocolate affordable for the many

Helped the global Mars chocolate team develop a new wave of affordable products and brand propositions tailor-made for emerging markets.

Shaping the future of breakfast

Developed a future innovation pipeline of new breakfast products with cereal partners that deliver against consumer needs while also being viable in terms of manufacturing, business return and brand relevance.

Helping a pizza chian stand out by going back to its roots

Created a new brand position for Pizza Express able to be brought to life in their restaurants and that builds on their heritage and passion for great pizza.

A five year menu of brand building innovation

Helped KFC develop their future menu vision for the next five years and create a route map to make that happen.

Turning theory into customer experience

Assisted the management team at famous shoe brand, Clarks in bringing to life their new brand proposition for their teams around the world and develop that in to customer experience journeys.

Putting consumers at the heart of global brand planning

Worked with Coca Cola's global brand teams to develop insight-led annual plans that are deeply rooted in consumer needs.

Finding out what makes premium ice cream consumers tick

Brought to life the mindset of the Häagen Dazs target consumer and identified the insight platforms with most potential for innovation wins.

Selling tea to China

Collaborated with Twinings to develop premium tea concepts designed to appeal to high-end consumers in China.

Mexican food reinvented

Worked with the Old El Paso team at General Mills to identify, build and continually innovate around a new, family-friendly Mexican meal opportunity.

Selling french dairy to chinese shoppers

Helped the french based Sodiaal team fast-track their expansion into asia through insights and ideas to unearth chinese consumers' needs and wants around dairy and cheese.

Shaping the future for one of the world's favourite snacks

Worked with the us and europe based Kellogg's teams to create the next big innovation for their global Pringles brand.

Working out what a folding phone should do next

Helped Samsung understand the innovation and communication opportunities that can supercharge their next generation flip phone.

Shaping what you'll be drinking next

Worked hand in hand with Diageo teams around the globe to create consumer-driven concepts for some of the world's most popular spirit brands.

Managing the managers to create business driving ideas

Designed and delivered an accelerator day for the 250 senior managers at Sky to immerse them in the future strategy and create a bank of tangible ideas to fast-forward the business.

Helping a honey brand find the sweet spot for growth

Created a new brand proposition and portfolio architecture for Rowse honey which became the guide for a brand restructure and the basis of a successful profit growth plan.

Our clients

The boom team have successfully led us through several high-stake global projects, bringing a powerful combination of real-world insight and commercial savvy. Their approach to innovation enables us to tap into the breadth of talent inside Kellogg’s in a powerful way. They’re pros at sparking the imagination to help teams create fresh ideas that are both compelling for consumers and right for our business

When I have a complicated group of stakeholders and a disruptive brief to crack, boom is one of my favourite “go to” partners. No matter where in the world we are focused, the boom team has been able to help us connect deeply with consumers to unlock insights and spark unique innovation ideas. Additionally, their workshop facilitation skills are unmatched- whether in person or online, the workshops we’ve led together have been fun, engaging and remarkably efficient. Huge thanks to the boom team!

boom Innovation bring structure and clarity to the chaos and electricity of ideation. They have moderated countless innovation workshops for Diageo, tackling a blank canvas of opportunity with sharp thinking and moderation to land us in a confident starting point at ground zero.

I would definitely work with boom again. Their energy, creativity and passion worked really well in delivering some ground-breaking innovation ideas for our business. We have been very happy with the team from boom in the way they have really understood our business challenges and provided us with exactly what we needed.

boom are highly collaborative and very creative to find solutions to our business challenges. They partner very closely with us and ensure that the consumer empathy developed throughout projects is internalised in our organisation

boom really helped push the boundaries and create positive change within the business. They’re great at connecting the strategy with creativity and insights, and as a result, the team are positive, and aligned around our business challenge and possible directions. boom is a great partner to help us think differently, smarter and better – and help us deliver on insights with impact. I really enjoyed working with them, and trusted them to make it all happen!

Brand bible

A brand bible for the team to follow

Innovation roadmap

An Innovation roadmap to show a how a series of launches can roll out over time

Final presentation

A ‘business ready’ final presentation, ready to share with an internal audience and key partners

Concept boards

Concept boards ready to test

Mock-ups

Mock-ups ready to brief a design agency

Inspiration packs

Inspiration packs ready to brief all agency partners

Video edits

Video edits to bring to life consumers insights and reactions to concepts

Concept DNA

Concept DNA – defining the essence of the concept so that nothing gets lost in translation

Action plan

An action plan, ready to share with the business